COFFEE AND DREAMING OF BLUE..

CLIENT: SHI LI COFFEE SHOP | WORK PROCESS: This coffee shop was located in island off Taipei called Pung Hu it’s right by the ocean. The building structure rooftop was shaped like corals and all concrete. So it made sense to incorporate the hand drawn coral shapes then vectorized to form the logo with the Chinese character Translated and called “Time.” The colors of the sign is more turquoise in the day and changes to this blue at night. I went through quite a few rounds with the board of directors. Bi-lingual mandarin helped. It was interesting that a range of ages on the board determined final out come. Just because the older generation wanted more the character to come out and less illustrative elements. The younger perspectives loved the coral illustration. I try to find a balance of two in-order to make it work. I thought about Charles Machintosh, the architect. How he designed these beautiful simple organic sillos in squares while I was sketching initial designs. I thought about nature, the sea, being inspired in this coffeeshop when one steps in and feel the new local new beachy experience.. All the things.. The coffee shop is open and absolutely stunning. More photos to come.